Nothing carries as much credibility with prospects than the story of a customer’s success.
A case study gets you from the point of knowing how a product works to knowing that it will work for you.
ESCREO approached me with the task to create a series of documented word-of-mouth, in order to:
For the case study with MentorMate we chose a rather unusual approach that leans on journalistic storytelling. I combined the case study format with an interview, which was published as a standalone piece. (check the Bulgarian version here)
While the introduction and conclusion part deliver the soft-sell efficiently, the entire project squeezed as much content and value out of the collaboration, as possible, by creating a blog article from the interview part and further promoting it via social media.
December 03, 2019