MentorMate Case Study
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MentorMate Case Study

 case study introduction
case study intro continued
case study conclusion

About This Project

 

Nothing carries as much credibility with prospects than the story of a customer’s success.

 

A case study gets you from the point of knowing how a product works to knowing that it will work for you.

 

ESCREO approached me with the task to create a series of documented word-of-mouth, in order to:

 

  • Help prospects visualise the using of their products
  • Establishing credibility
  • Break through the marketing noise
  • Generate and leveraging media interest

 

For the case study with MentorMate we chose a rather unusual approach that leans on journalistic storytelling. I combined the case study format with an interview, which was published as a standalone piece. (check the Bulgarian version here)

 

While the introduction and conclusion part deliver the soft-sell efficiently, the entire project squeezed as much content and value out of the collaboration, as possible, by creating a blog article from the interview part and further promoting it via social media.

Date

December 03, 2019

Category
Content
Tags
Bilingual