After establishing their brand’s voice, ESCREO invited me to take over their blog and implement what we’ve crafted as guidelines.
My approach to creating a blog article starts by researching both the topic and the keywords. Then, I focus on creating a catchy and creative hook for the introduction part, followed by a well-structured, engaging, informative and click-worthy copy.
I follow the unique voice of the client, in this particular case, it is Authentic, Fun and Encouraging. Optimisation comes last – keywords, alt text, meta description, title, subtitles, readability, links, etc.
Storytelling is never sacrificed for selling. It is not a case of ‘either/or’. They go hand in hand.
Together with the article, I provide copy for social media sharing. The goal is to maintain an authoritative blog that both ranks well and is worth your while.
Since ESCREO is now focused primarily on the Bulgarian market, not all articles are bilingual.
Check out my last article on home office productivity HERE.
Check out this cornerstone article in both ENGLISH and BULGARIAN.
Follow the links for more posts in Bulgarian:
January 31, 2020