About this project:
Desislava Ignatova is a psychologist and hypnotherapist. She is sharp, sassy and full of energy. She is also my sister, who turned to me to help define her personal brand and communicate it in a focused and consistent manner.
The goal was to create the feeling of a safe space and trustworthiness.
First up, having the logo as a maze which represents people being lost in their troubles, I came up with the following taglines:
The way out of confusion.
I help people widen their understanding about the human experience.
For the website, I used a slick and simple WordPress template, focusing on web copy that captured her unique personality, while demonstrating her seriousness as a therapist. The copy aims to provide clients with a clear understanding of her work, address potential fears or doubts and communicate the value she provides.
Check out the entire website here.
April 27, 2020