DI Therapist
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DI Therapist

Therapy descriptions

About This Project

About this project:

 

Desislava Ignatova is a psychologist and hypnotherapist. She is sharp, sassy and full of energy. She is also my sister, who turned to me to help define her personal brand and communicate it in a focused and consistent manner.

 

The goal was to create the feeling of a safe space and trustworthiness.

 

Work done:

  • brand identity and tone of voice
  • slogans and taglines
  • website content
  • (and I designed the interior of her office which matches the brand identity)

 

First up, having the logo as a maze which represents people being lost in their troubles, I came up with the following taglines:

 

The way out of confusion.

 

I help people widen their understanding about the human experience.

 

 

For the website, I used a slick and simple WordPress template, focusing on web copy that captured her unique personality, while demonstrating her seriousness as a therapist. The copy aims to provide clients with a clear understanding of her work, address potential fears or doubts and communicate the value she provides.

 

Check out the entire website here.

Date

April 27, 2020

Category
Branding, Content
Tags
Bilingual