About This Project
The measures taken to limit the spread of the COVID-19 caused serious disruption among many businesses. ESCREO’s ways are all about finding a creative solution, even in times of turmoil.
For the campaign I:
- Generated a hashtag which aimed to promote home office productivity, by avoiding the word ‘pyjamas’. It translates into #productiveinslippers
- Created witty texts and information for visuals and infographics to promote a productive time at home during the pandemic lockdown.
- Created a column “With ESCREO, in *person’s name*’ s slippers” on the blog where I published short interviews with people who already have an ESCREO surface at home.
- Wrote newsletter content to inform of the company’s responsibility and home office regimen, express community support and promote special priced packages for home use with a code valid during the pandemic.