Brand Voice Guidelines
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Brand Voice Guidelines

Dressing words for the occasion

About This Project


ESCREO asked me to help establish their brand voice and create guidelines that will ensure consistency throughout all touchpoints when representing the brand.


ESCREO’s audience is young, intelligent and tech-savvy. The ESCREO character winks at the reader. If you imagine ESCREO as a dinner guest, it is the guy with sneakers, bow tie and creative ideas.


Talks when there is something valuable to say. Grabs the listeners’ attention. Jokes when appropriate, without insults. Challenges conventional wisdom.


The ESCREO character is involved in the transformation of the workplace. The brand’s voice is Authentic, Fun and Encouraging.


Note: The images above display only partially the content of the guidelines.

Content, Language