ESCREO asked me to help establish their brand voice and create guidelines that will ensure consistency throughout all touchpoints when representing the brand. ESCREO's audience is young, intelligent and tech-savvy. The ESCREO character winks at the reader. If you imagine ESCREO as a dinner guest, it...
About this project: Desislava Ignatova is a psychologist and hypnotherapist. She is sharp, sassy and full of energy. She is also my sister, who turned to me to help define her personal brand and communicate it in a focused and consistent manner. The goal was to create...
After establishing their brand’s voice, ESCREO invited me to take over their blog and implement what we’ve crafted as guidelines. My approach to creating a blog article starts by researching both the topic and the keywords. Then, I focus on creating a catchy and creative hook...
Nothing carries as much credibility with prospects than the story of a customer’s success. A case study gets you from the point of knowing how a product works to knowing that it will work for you. ESCREO approached me with the task to create a series of...
Brief: Write an eBook that will help professionals manage their teams. The aim is to attract leads and promote, in a subtle way, 5 of ESCREO’s products. Write CTA copy for social media. Solution: I created a guide that helps managers improve productivity at the office, by following...