ESCREO added 2 new acoustic solutions to their product line in 2020. After the successful lead generation with our first eBook project, the brand turned to me for a second round. Brief: Create content that will provide ESCREO's audience with arguments that emphasise the importance of acoustics....
Nothing carries as much credibility with prospects than the story of a customer’s success. A case study gets you from the point of knowing how a product works to knowing that it will work for you. ESCREO approached me with the task to create a series of documented word-of-mouth, in order...
ESCREO asked me to help establish their brand voice and create guidelines that will ensure consistency throughout all touchpoints when representing the brand. ESCREO's audience is young, intelligent and tech-savvy. The ESCREO character winks at the reader. If you imagine ESCREO as a dinner guest, it...
The measures taken to limit the spread of the COVID-19 caused serious disruption among many businesses. ESCREO’s ways are all about finding a creative solution, even in times of turmoil. For the campaign I: Generated a hashtag which aimed to promote home office productivity, by avoiding...
About this project: Desislava Ignatova is a psychologist and hypnotherapist. She is sharp, sassy and full of energy. She is also my sister, who turned to me to help define her personal brand and communicate it in a focused and consistent manner. The goal was to create...
After establishing their brand’s voice, ESCREO invited me to take over their blog and implement what we’ve crafted as guidelines. My approach to creating a blog article starts by researching both the topic and the keywords. Then, I focus on creating a catchy and creative hook...
Nothing carries as much credibility with prospects than the story of a customer’s success. A case study gets you from the point of knowing how a product works to knowing that it will work for you. ESCREO approached me with the task to create a series of...
Brief: Write an eBook that will help professionals manage their teams. The aim is to attract leads and promote, in a subtle way, 5 of ESCREO’s products. Write CTA copy for social media. Solution: I created a guide that helps managers improve productivity at the office, by following...