Where the principal of architecture ‘form follows function’,
translates into ‘form follows purpose’.
Brand Voice Guidelines
Values. Nouns. Verbs. A tone that works. If your brand was a dinner guest, how would it sound? Provide your employees and freelancers with carefully curated vocabulary that best fits your values. The guidelines include examples of how the brand sounds in different situations. Get your words right and create an opportunity to connect with your audience. Make sure you communicate in a consistent way throughout all touchpoints from content and sales reps to chat-boxes. Let your voice cut through the noise.
View exampleNames, Taglines & Slogans
If you have doubts about how important a name is, listen to Johnny Cash’s “A boy named Sue”. Maybe you have a bundle of products that need to fit together, or you need a captivating name for a new campaign. Get that name right! Distill your unique business proposition into an outstanding identity with tantalizing taglines and slogans. Encapsulate the essence of your brand into a memorable statement with just the right dose of wit.
View exampleEditing
Editing means using what the client already knows and transforming it into a magic work of words. From basic copyedit (spelling, grammar, punctuation, repetitions and tweaking for fluency) to transformational editing (voice, style and language), make sure you dress words for the occasion. Examine your texts through a fresh and professional perspective. Polish your content in a way that it shines.
Strategic Web Content + SEO
Break the vortex of mediocrity, create audience engagement on your website and grow your relationships with clients. Depict the true value of your products and services and transform your visitors into customers. Delight and engage your audience with original articles and blog posts. Seduce Google with content that also raises eyebrows and intrigues your readers. From your landing page to your digital media posts, make sure your content strategy fulfills your business needs.
View exampleE-Books & Case studies
E-Books are a wonderful way to educate your target audience, promote your products and services, or to simply share your thoughts and vision. It allows you to strategically leverage the viral power of the web to boost your online lead generation. Case studies enable you to talk about your products and services from a customer’s perspective. They are a great asset to use alongside your sales-oriented material.
View exampleCreative writing
Experience stellar communication and expert storytelling that goes beyond coherent words. Attention span is scarce. Why make your customers read when they could listen and watch? Tell a compelling story through your explainer videos, promos or podcast and go viral! Maybe you need a speech that inspires, or a presentation that persuades? Beyond random funky words, count on copy that puts Art in the smart.
View exampleThe Process
A writing style has two fundamental elements:
‘the choice of content’ and ‘the choice of words’.
Word on the street is
"Tzvetelina is a bright, enthusiastic and thoughtful writer who understands your needs and the specifications of the writing tasks she accepts. Her work was delivered to me right on time and I appreciated the communication of the work's progress throughout."
"Tzvetelina turned my chaotic ideas and inner monologues into impactful words, as she helped me craft my professional online presentation. Her way of understanding what I want to say and expressing it in the right way, not only attracted positive attention towards me but also helped me land the desired job. If you want to impress when you express, she can make it happen."
"Tzvetelina is always around with a fresh idea and her writing skills are superb. She has helped us with both great copy and absolutely awesome blog articles. We are very happy to have her around to help style up our projects."